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          Social Psychology Network

          Maintained by Scott Plous, Wesleyan University

          Icek Ajzen

          Icek Ajzen

          My research deals with the concept of attitudes and, in particular, the relation between verbal attitudes and overt behavior. In addition to continuing my work on the theory of planned behavior, I am currently interested in three main issues.

          Relation Between Intentions and Actions

          Being hypothetical, intentions tend to overestimate readiness to perform desirable behaviors and underestimate readiness to perform undesirable behaviors. My research deals with the possibility of correcting these biases in the context of contingent value measurement, and with the role of implementation intentions.

          Automatic/Habitual versus Reasoned Behavior

          Although incorporating automatic processes, the theory of planned behavior generally assumes reasoned processes underlying attitudes and actions. In contrast, strong and unmediated links between prior and later behavior imply habituation in a process that bypasses intentions. My work focuses on the role of accuracy in perceived behavioral control as a possible explanatory mechanism.

          Information Accuracy or Knowledge

          Accurate information is considered necessary for effective action, yet empirical evidence provides little support for a relation between knowledge and behavior. My research explores the differences between beliefs, information, and knowledge -- and the role of knowledge in the prediction of intentions and behavior.

          Primary Interests:

          • Applied Social Psychology
          • Attitudes and Beliefs
          • Causal Attribution
          • Communication, Language
          • Health Psychology
          • Judgment and Decision Making
          • Persuasion, Social Influence
          • Prejudice and Stereotyping
          • Research Methods, Assessment
          • Social Cognition

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          Journal Articles:

          Other Publications:

          Courses Taught:

          • Attitudes and Opinions
          • Psychology of Persuasion
          • Research Methods

          Icek Ajzen
          Department of Psychology
          135 Hicks Way, Tobin Hall
          University of Massachusetts
          Amherst, Massachusetts 01003-9271
          United States

          • Phone: (413) 545-0509
          • Fax: (413) 545-0996

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